The practice
Brand & Digital Strategy
Deciding what a brand is, who it speaks to, and how it behaves online — settled before anyone opens a design file.
Most brand problems arrive disguised as design problems. A founder asks for a new logo when what has actually gone wrong is that nobody can say, in one sentence, who the product is for. Redrawing the mark does not fix that, and it usually costs a year.
So we start earlier, and in writing. What the category already looks like, where the gap is, what the brand will claim, and what it is deliberately giving up. Only once that is agreed does anything get drawn.
What it covers
The scope.
- Category and competitor audits
- Positioning and messaging
- Naming and verbal identity
- Visual identity systems
- Tone of voice guidelines
- Content and editorial strategy
- Information architecture
- Launch and rebrand planning
How we work on it
Where we differ.
We audit the category first
Before we look at you we look at everyone you are compared to — how they photograph, what they claim, which words they all use. The gap is usually obvious once it is laid out side by side, and it is almost never where the client expected.
Category mapping
Message audit
Positioning is a decision, not a workshop
We will run the sessions, but we come back with a recommendation and the reasoning behind it rather than a wall of options. You are paying for a point of view. Deciding by committee produces the brand nobody objects to and nobody remembers.
Written recommendation
A brand that cannot be executed is not a brand
Identity arrives as a working system — files, rules, templates, and the specimens to prove it holds on a bottle, a banner and a phone. Not a PDF that stops the moment your team has to make something new.
Asset library
Usage rules
Templates
How it is engaged
Terms, plainly.
Usually four to eight weeks, at a fixed fee agreed before we start.
Strategy normally runs ahead of a build, and clients who take both get the architecture handed straight to the development team rather than re-explained. It can also stand alone if you have a team of your own to execute it.
Fifteen minutes.
No fee, no deck, no pitch. Tell us what you are trying to build and we will tell you honestly whether we are the right studio for it.